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Jason Pollock: Kenny Powers is "an American hero" - Like/Dislike (CBS/What's Trending) - K-Swiss' new ad campaign featuring fictional superstar athlete,
Kenny Powers, is a hit. Despite the risky profanity and overall inappropriateness of the ads,
Kenny Powers certainly has found his niche: Jason Pollock even hailed
... read moreVideo: Kenny Powers becomes K-Swiss CEO The cross promotion of the K-Swiss brand, and the third season of actor-writer Danny McBride's cable show, could be the funniest video of the year. And with Transformer director Michael Bay, fitness guru Jillian Michaels and
... read moreVIDEO: More Of Kenny Powers And Matt Cassel The greatest baseball player of our generation,
Kenny Powers, hired Kansas City Chiefs QB Matt Cassel on as CMO (Chief Marketing Officer) of K-Swiss. It's of course a spoof and for Cassel I think that's a good thing. His marketing ideas in the video
... read more
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